Monday, March 03, 2008

The New Triangulation

From today's Politico:

In a front-page stunner, Clinton campaign message guru Mark Penn e-mails the L.A. Times over the weekend to say that he had "no direct authority in the campaign," describing himself as merely "an outside message advisor with no campaign staff reporting to me."

"I have had no say or involvement in four key areas — the financial budget and resource allocation, political or organizational sides. Those were the responsibility of Patti Solis Doyle, Harold Ickes and Mike Henry, and they met separately on all matters relating to those areas," the e-mail said, as quoted by the paper.


From today's WP:

Mark Penn, the chief strategist for Sen. Hillary Rodham Clinton's (N.Y.) presidential campaign, asserted today that an ad that raised the specter of a national security crisis and questioned Sen. Barack Obama's (Ill.) readiness to handle such an event has fundamentally altered the shape of the race heading into tomorrow's votes in Ohio and Texas.

Penn said the ad, which began airing Friday, effectively framed the question of "who's ready and prepared to be commander-in-chief." Penn added: "Just by merely asking the question and nothing more, millions of people understood what is the answer to that question." He called it a "tipping point" in the race that has signaled a "change in momentum."


One's personal war room must always be ready--with both messages, if need be.


-Dr. Alan J. Lipman